Why a Long-Term Treatment Beats a Weekly Blow Dry

You love the look of a fresh, professional blow-dry—that sleek, voluminous finish is unmatched. But if you’re relying on weekly salon visits for that perfect style, you’re likely spending more time and money than you realize. This is where Nanoplasty and Keratin treatments shine as true long-term investments.

A professional blow-dry can cost anywhere from $55 to $85 per session, depending on your location and hair length. If you visit just once a week to fight frizz or achieve straightness, that easily translates to $2,000 to $4,420 annually!

Now, consider a smoothing treatment. Nanoplasty and Keratin treatments cost significantly more upfront—often ranging from $350 to over $450. However, their staying power is the game-changer. Keratin can last 3-4 months, while Nanoplasty can last 4 to 5 months or longer.

When you divide the initial treatment cost by its longevity, the price per week plummets. A $400 Nanoplasty lasting 6 months costs just over $15 per week. This instantly makes your deep smoothing treatment dramatically cheaper than your weekly styling appointment.

The real value is in the time you save. With a treatment, your at-home styling time is slashed, often requiring only a quick blast with a dryer to reactivate the effect. Stop paying for weekly maintenance and invest in months of effortless, salon-quality hair.